Katie Cantrell
My Work
Water Conservation Campaign
The pieces in this section were created for Winthrop University's Office of Sustainability.
Fact Sheet
2017 BMX World Championships
Campaign Proposal
LEGO Friends Advertising Campaign
The pieces in this section were created in partnership with a class member.
Print Materials
Digital Materials
Event Fliers & Graphics
Carolina Wildlife Center Internship Work
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Photography Samples
For our Advertising Copy and Layout course, my partner and I chose to create an advertising campaign for
the LEGO Friends line. Our idea for the campaign was to highlight a theoretical, interactive virtual world featuring
the LEGO Friends characters. Thus, the tagline "Think Outside the Blocks" was born.
For my Public Relations Writing course, our client for the semester was Winthrop's Office of Sustainability.
With a focus on water, the fact sheet, social media plan, media release, and feature story were created individually.
During the summer of 2017, my internship at the Carolina Wildlife Center involved photographing the wildlife in the Center's care, as well as events such as fundraisers and educational programs. These pictures were posted to the Center's social media pages. I also wrote a blog entry for the Center's website about my experience as an intern.
Research and Writing Samples
Marketing Research: Millennials and Nostalgia
A Media Law Issue: Google vs. Authors Guild
Senior Thesis:
Gender in Television Advertising to Children
Public Relations Interview:
Duke Energy's Communications Manager
Illustrator & Photoshop
The Humane Society Billboard Campaign
New Store Mock-Up
Exterior
Interior
Magazine Cover
Postcard
Postcard
For my Senior Seminar, I collaborated on a team of 5 individuals to create a digital campaign with traditional elements for the City of Rock Hill for the 2017 BMX World Championships--an international event held in Rock Hill in July. This event was last hosted in the U.S. 16 years ago.